
In a series of themed vignettes, we visualize the dynamic energy of different aspects of the Midtown Tampa experience. Each vignette promotes a series of different tenants and events related to dining, nightlife, and wellness.



The primary objective of our launch campaign is to reintroduce Midtown Tampa as an energetic new destination unlike anything the city has seen before. Up, Down, Midtown focuses on the dynamic activities you can do throughout the district, and how those activities contribute to both personal wellness and the feeling of connection and community.